Facebook's Friend Request
Facebook’s Messenger team was rolling out a host of exciting new chatbot features and enlisted MetaLab’s help to design an experience to educate developers on how to best use them.
When we started, there were assumptions that this meant building out documentation or a wiki. After brainstorming with the Facebook Messenger team we realized there was an opportunity to teach developers about these new features in a more profound way. Instead of telling people about the power of these chatbots, we decided to show them.