How we got people talking.
Team communication for 21st Century
Design and Interaction
iOS and Web
UI, UX, Strategy and Concept
The Spark
The brainchild of Flickr co-founder Stewart Butterfield, Slack has risen to become the web's most popular corporate chat client.
In a crowded space and seemingly saturated market, Slack has become a cult hit. It's beloved for its gorgeous, bubbly interface and tons of delightful little interactions throughout the app.
Slack logos
Slack on Iphone
Product mobile designs
Iphone with slack next to laptop
Water pale with metalab logo next to sappling
We were there from the start. Stewart and his team came to us when Slack was a rough, unstyled prototype, and we worked with them to design the app from the ground up. The brand, the web app, the mobile app, and even the marketing site—the works.
Slack desktop app elements
How we stood out from the crowd
It feels different
We strived to add chock full of fun little interactions to the product. The logo animates in a burst of colors as it loads; modals slide down from the top of the screen; changing teams flips the screen around like a deck of cards.
Throughout the entire product, everything seems to playfully jump around and pop off the screen. Each of these interactions is designed not only to help the user understand what’s going on, but put a little smile on their face.
We gave it the color scheme of a video game, not an enterprise collaboration product.
It sounds different
In Slack, every piece of copy is seen as an opportunity to be playful. Where a competitor might just have a loading spinner, Slack has funny quotes like, “Need to whip up a dessert in a hurry? Dump a bag of oreos on the floor and eat the oreos off the floor like an animal.” A strange little injection of fun into an otherwise boring day.
Slack acts like your wise-cracking robot sidekick, instead of the boring enterprise chat tool it would otherwise be. Like Interstellar’s TARS, compared to 2001: A Space Odyssey’s HAL9000.
Slack menus
Slack popups
Slack icons
Slack logo plant
By 2017, the design and features Slack was known for propelled it to become the fastest growing business application ever at a current valuation of over $5 billion.
Never before have we witnessed so much user love for an enterprise software platform.
John Doerr
General Partner of KPCB
Pat Kinsel
Pat Kinsel
Founder of Notarize
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So impressed by the work of @metalab, especially on Slack
Paul Carvill
Paul Carvill
Tech Lead at Google
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Great read by MetaLab, the design team behind Slack, on what makes it stand out from its competitors
Andrew M. Todd
Andrew M. Todd
Lead Designer at Flixel
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Only a few minutes into it, but @slackhq feels good. Great work @metalab
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