Connecting the Connected
TED is all about connecting in person, so instead of encouraging people to recede into an app, we wanted to focus on making it easier to meet up and stay in touch. Attendees could access a directory of everyone at the conference, exchange contact info in seconds, direct message one another, and broadcast their location, making it easier than ever to connect with friends and make new ones.
Building TED Connect was a huge task. We were essentially building a mobile social network from the ground up, including a full web service, native iPhone app, mobile web app, and administrative dashboard, all within a three month timeline.